Hiring B2B Sales Reps Like a Pro

Benjamin and I had a fascinating back-and-forth around the science and process of hiring the right salespeople where we each shared example experiences that resulted in the current guidelines we follow today.  We discussed my career evolution into subscription-based sales and how I transitioned into the consulting world in the startup community. This is followed by a detail of the suite of services I now provide my clients—not the least of which is my blueprint for accurately matching candidates to fit sales roles.  This episode highlights the importance of knowing your differentiation, going beyond generic lead generation, and hiring for grit, alignment, and process maturity to avoid misfits and churn.