Selling Saas with Duane Dufault

Understanding oneself and the target audience is crucial for leadership and sales success. Kristie emphasizes the importance of self-awareness in reaching the next level in one’s career and life. This applies to both leadership and sales. Just as selling to the wrong persona can harm one’s ability to succeed, not understanding one’s own strengths, weaknesses, and goals can hinder success as a leader or salesperson. Kristie discusses the importance of personal development and taking ownership of one’s growth and reminds us that improving as a sales person/leader as well as in personal life cannot be left to chance or fall solely on the shoulders of one’s leaders. #ownyourownshit