Less is More: Kristie Jones on Narrowing ICP, AI for Outreach, and the New Rules of Pipeline
A well-defined ICP is the foundation of a successful go-to-market strategy, especially for early-stage SaaS Startups. In this episode, Manoj and I discuss how discipline around targeting prevents costly product mismatches. Additionally, we dive into how AI is transforming top-of-funnel research and outreach with real-world examples of how tools like ChatGPT can turn hours of manual work into minutes of personalized outreach.
