Sales Reinvented Podcast: Boost Your Cold Calling Effectiveness

On this episode, Paul and I focused on filling the pipeline, and I made the case for the relevancy of cold calling even in today’s world of AI. Creating that human connection is still needed as customers don’t want to buy from a bot, but given the technology advancements of today, it is more important than ever to master the craft of cold calling soft skills to make it work to your advantage.

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