Category: Sales Leadership

As 2018 began to fade and 2019 was on the horizon, I realized that I was in need of a new “Word of the Year”. I’ve never been a New Years Resolutioner, rather I enjoy using a word to help me stay focused. 2018’s word was “Authentic”. It had served me well, although I knew not everyone in my life had been a fan. As I thought about the challenges ...

Would you get in the car to drive to a place you’ve never been without directions, GPS, or Waze? Of course not. So why do so many companies think they can get to the “next level” without metrics, goals, or KPI’s? I’m seeing Sales teams without revenue goals, Marketing teams without monthly lead, MQL, or SQL targets, and Customer Success teams without renewal or up-sell goals. It’s baffling. How do ...