Would you get in the car to drive to a place you’ve never been without directions, GPS, or Waze? Of course not. So why do so many companies think they can get to the “next level” without metrics, goals, or KPI’s? I’m seeing Sales teams without revenue goals, Marketing teams without monthly lead, MQL, or SQL targets, and Customer Success teams without renewal or up-sell goals. It’s baffling. How do ...
February 3, 2017
Read More →